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Jon McDaniel

Founder & CEO, Second City Soil

Jon McDaniel is the founder & CEO of Second City Soil, a Chicago-based wine consultancy with the mission of growing Chicago’s wine culture through winery and restaurant marketing and education partnerships. McDaniel is recognized as one of the top wine professionals in the U.S., having worked inevery facet of the business – from creating high-profile wine programs at several nationally acclaimed restaurants, to developing revenue-generating brand growth for numerous wineries around the world.Through Second City Soil, Jon also works with multiple wineries, international organizations and global wine festivals as an ambassador on marketing, education and sales advisement.

He was recently named the United States Academy Chair for “World’s Best Vineyards”.Winner of Food + Wine Magazine’s Sommelier of the Year in 2018, Wine Enthusiast “40 Under 40 Tastemakers” in 2017 and Riedel Crystal International Sommelier of the Month in November of 2016, Jon has been featured in Wine Spectator, Wine + Spirits Magazine, Forbes, and World of Fine Wine Magazine. In 2017, 5 of World of Fine Wine Magazine’s Top 100 Wine Lists were under Jon’s direction. Hewas knightedinto the Order of SNODAR in Valpolicella, Italy in 2015 and knighted into the Ordinedei Cavalieri del Tartufo e deiVinid’Alba in 2019. Jon is an Adjunct Professor of Hospitality Management at Roosevelt University in Chicago, a Hospitality Fellowship Chair at The University of Texas at Austin and the owner and winemaker of Amos Cellars, a critically acclaimed Sonoma County wine brand.

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