Sommeliers Choice Awards Category Winners Pitch Call 2026

The Sommeliers Choice Awards brings together a curated selection of wines assessed through a single, uncompromising lens: How well do they perform on a restaurant wine list? Judged exclusively by leading sommeliers, wine directors, and on-premise buyers, these wines are rigorously evaluated on Food Pairability, Typicity, Quality, Value, and Packaging.

For on-premise buyers, this session is an invaluable opportunity to discover wines that have already been vetted by your peers. We’ve filtered out the noise to highlight products with genuine market potential, guaranteed to elevate your beverage program and delight your guests.

What You Will Learn from Each Pitch

• Each pitch is meticulously structured to provide a concise, commercial breakdown of each wine:
• Portfolio Fit: Exactly where the wine slots into your current beverage program.
• Pricing & Positioning: On-premise margins, BTG (By-The-Glass) viability, and list pricing strategies.
• The Story & Sell-Through: The unique differentiators and narratives that help your floor staff sell with confidence. These are not just medal-winners—they are high-performing, restaurant-ready wines designed to drive revenue and protect your margins.

Why Attend?

This session is designed to streamline your sourcing process, help you identify immediate, ready-to-list additions, and connect you directly with producers who truly understand the fast-paced realities of the hospitality industry.