In this video, Sid Patel, CEO of Sommeliers Choice Awards and Beverage Trade Network, sits down with Jesse Becker MS, US Sales Manager at Veritable Wines & Estates KG and Regional & Category Ambassador for Sommeliers Choice Awards.

Jesse provides valuable insights into the current market for Austrian and German wines and what US importers are actively seeking.

He discusses key drivers of interest and demand, highlights popular German grape varietals and regions that are popular among US consumers, and shares his perspective on the future of the wine market.