The U.S. wine market presents immense opportunities for Australian wineries, but breaking through requires more than just great wine—it demands a compelling strategy and authentic brand story. In this exclusive webinar, author and importer Jane Lopes shares her expertise on how Australian wineries can successfully connect with U.S. consumers and trade partners.

Drawing from her extensive experience in both the Australian and U.S. wine industries, Jane provides actionable insights on:

• Crafting an authentic brand story that resonates with American consumers.
• Positioning Australian wines effectively in a competitive U.S. market.
• Finding the right importers and distributors to drive growth.
• Leveraging marketing and storytelling to stand out on shelves and wine lists.
• Understanding key consumer trends shaping wine purchasing decisions in the U.S.
• Whether you’re an established Australian winery or an emerging brand looking to expand internationally, this webinar offers invaluable strategies to elevate your presence in the U.S. market.