In this insightful video, Sid Patel, the CEO of Sommeliers Choice Awards and Beverage Trade Network, engages in a fascinating conversation with Tiffany Tobey, Wine Director at Tower Club of Dallas and Ambassador for Alto Adige Wines.

Tiffany sheds light on the crucial role of a wine ambassador and shares valuable tips on how networking, connecting with people involved in specific wine regions, and effective communication can significantly contribute to landing such a position.