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Impact Of Winning A Medal For Your Wine Brand

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06/12/2019 Check out the positive sales & marketing impact that winning a medal at an international wine competition like Sommeliers Choice Awards can have for your wine brand

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many wine brands competing with each other for the front row seats on a wine shelf, where they are the first one visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tool as well as a selling point. 

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Sommeliers Choice Awards medal would be:

  • Brand Deck

  • Sell Sheet

  • Shelf Talkers

  • Case Cards

  • Bottle Neckers

Wine Marketing Tools

But wait, there's more that winning a medal at the Sommeliers Choice Awards can do for you. This is how a Sommeliers Choice Awards medal will help you in creating a classy impression on the wine market in USA:

1. Results to go to 50,000+ trade professionals in USA in the Beverage Trade Network community

News of your victory will reach the right ears, or should I say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new wines to their profiles and portfolios.

2. Results will get press awareness among media partners of the Sommeliers Choice Awards and will be posted on BTN news, Sommelier Business, and Bevroute News

Our media partners, BTN, Sommelier Business, and BevRoute will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for the American buyers of wine.

3. Results to go to 20,000+ Sommeliers and On-Premise Wine Buyers of USA

Yes, we will also be sending the results to around 20000+ Sommeliers in and around USA. We believe that the sommeliers are the real tastemakers and influencers when it comes to on-premise wine trends. A sommelier’s suggestion is highly valued by the restaurant and other on-premise customers.

4. Top 100 winners at SCA will be included in the Top 100 On-Premise wines list

The Top 100 On-Premise wines guide is a celebration of 100 top wines at the Sommeliers Choice Awards. Uniquely, the T100Wines are selected from votes made by top Sommeliers and On-Premise wine buyers of USA. The top two questions that sommeliers will be attempting to answer at the Sommeliers Choice Awards as they judge wines is: “Would we stock this?” and "Will the consumer buy the 2nd glass". 

5. Buyers and Sommeliers will see your package giving you great exposure

High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:

Phase 1) Blind Tasting

Blind Tasting at Sommeliers Choice Awards

Each wine entry will be blind tasted to assess the wine's quality. The quality score will be marked out of 50. It will be a weighted average of the judges scores on the basis of quality, typicity, and food parability.

Phase 2) Price Score Review

Price Score Review at Sommeliers Choice Awards

The judges will give a value score out of 25 based on their assessment of how much the wine should be priced as, when compared to the quality. It's not necessary for a wine brand to be very cheap to recieve a good price score. This score basically judges how much value your wine brand provides to the customers for the value charged.

Phase 3) Packaging Review

Packaging Review at Sommeliers Choice Awards

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average wine buyer based on their industry knowledge. The parameters they would be evaluating on would include factors like appeal, clarity, uniqueness, and so on.

6. All Year Round Social Media

Winners get year-round social media support alongwith the press support from the Sommeliers Choice Awards as well as our media partners BTN, Sommelier Business, and BevRoute

7. The certificate will be sent digitally

Get your certificate delivered to you digitally. There are endless ways you can use those certificates and medals. Use them in your supply pitch to highlight your victory at one of the leading wine competitions around the world.

8. Results also get circulated to 2000+ wine importers and distributors in USA

If you’re a wine brand based outside USA, the Sommeliers Choice Awards is your gateway to the wine market in USA. Get your wine brand in a spotlight and shine in front of the leading on-premise buyers of USA.

9. Winners will be given an opportunity to be showcased at USA Trade Tasting in New York, and the IBWSS San Francisco

If you are in the US this May, do visit the USA Trade Tasting (USATT) to be a part of the Sommeliers Choice Awards Winners Tasting. You can grab your Free Visitor Pass and experience the sommelier's taste only at USATT 2020.

Sommeliers Choice Awards gathers the top wine restaurant buyers, Master Sommeliers, wine directors who have a direct influence on the US on-premise market.

Put your wines in front of them and get rated by Food Parability, Typicity, Value, Quality, and Package.

If you're looking to get in front of the top sommeliers and on-premise wine buyers of the USA, now is the best time to enter your wines. 

SCA Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers within the U.S. on-premise industry. Time to submit your wines in the 2020 Sommeliers Choice Awards.