Daniel Satola is more than an importer; he is an expert voice and advocate for underrepresented wine regions in Europe. With years of experience introducing small-production, family-owned wines to American buyers, Daniel brings both passion and market insight, making him an invaluable partner for producers looking to succeed in the U.S.

From Left Matthew Goss and Daniel Satola at the Hungarian Wine Summit

As the Founder and Co-Owner of Credo Imports, Daniel has dedicated his career to championing the heritage and authenticity of multi-generational European wineries. His portfolio represents some of the finest producers from Hungary and Germany, including FEIND Balatonfőkajár, JUWEL Alsheim, Koch Borota, Lajver Szekszárd, Legli Balatonboglár, Pangold Tolcsva, and Sankt Annaberg Burrweiler.

By focusing on character-driven, artisanal wines, Daniel has carved a reputation as the go-to expert for Hungarian and German wines in the United States.

Why Hungary & Germany?

Daniel believes that Hungary is one of the most underrepresented wine regions in the world. With its unique grape varieties and centuries-old traditions, Hungary has vast untapped potential for international growth. Germany, with its rising generation of innovative winemakers, adds depth and balance to his portfolio.

Courtesy Wine Folly: Hungarian Wine Regions

His expertise lies in identifying wines with stories — small batches, unique varietals, and producers whose values align with authenticity and quality. This not only resonates with U.S. trade buyers but also with younger consumers seeking new discoveries.

Daniel’s role goes far beyond importing. As an Expert at the Sommeliers Choice Awards, he provides valuable guidance to producers on:

1) How to position their wines in the U.S.

2) Market trends, including the growing demand for low-alcohol and naturally made wines.

He is candid about challenges like supply chain delays and consumer unfamiliarity with Hungarian varietals, but views them as opportunities to educate, inspire, and expand the market.

Daniel encourages winemakers to participate in US trade shows and competitions such as the Sommeliers Choice Awards, where expert judges,  sommeliers, wine directors, and on-premise buyers evaluate wines through the lens of the American market.

As Sid Patel, CEO of Beverage Trade Network, puts it:

"Daniel’s passion for promoting Hungarian and German wines is unmatched. If you are a sommelier or a distributor looking for authentic wines from these regions, Daniel is the expert to connect with."

With Credo Imports, Daniel Satola continues to open doors for European producers, ensuring their wines not only enter but also thrive in the U.S. market. His expertise lies in bridging cultures, markets, and tastes, a mission that benefits both winemakers and wine lovers.

For wineries eager to enter the United States, Daniel isn’t just an importer — he is your expert partner for success.

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