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Growing at a CAGR of 7.3%, Fizzy wine, also known as sparkling wine, doesn't look like it's going anywhere soon. It's still popping, and its popularity continues to grow worldwide. The origins of sparkling wine can be traced back to the Champagne region in France in the 17th century. However, the popularity of fizzy wine has spread beyond its country of origin, with countries like Italy, Spain, Germany, and the United States producing their versions.
With a $55.80 Billion Market size Fizzy wines are known for their versatility. Fizzy wine can be enjoyed on its own or paired with food, making it a perfect beverage for celebrations or daily consumption. Its effervescence and acidity can help cleanse the palate and enhance the flavors of food, making it an ideal pairing for a wide range of dishes, including seafood, poultry, cheese, and desserts.
‘The wine is never around long enough to lose the fizz’ - Ira Harmon MS (Watch the complete video ‘Busting Wine Myths with Top Sommeliers | Ira Harmon MS’ )
Fizzy wine's popularity is also due in part to its association with celebration and luxury. Champagne has long been a symbol of luxury and excess, and its association with celebrations like New Year's Eve and weddings only reinforces this idea. However, sparkling wines from regions outside of Champagne, such as Prosecco from Italy or Cava from Spain, offer similar quality and effervescence at more affordable prices. This makes fizzy wine accessible to a wider range of consumers and reinforces its image as a celebratory beverage.
Another factor contributing to the continued popularity of fizzy wine is the innovation within the industry. Winemakers are constantly experimenting with new techniques, grape varietals, and production methods to create unique and exciting sparkling wines. For example, winemakers in the United Kingdom have been producing sparkling wines using the same traditional methods as Champagne, and these wines are now gaining recognition and awards on an international scale. These innovations keep fizzy wine fresh and interesting, ensuring that there is always something new for wine lovers to try.
‘So I’ve heard the raisin trick, where you drop the raisin in the bottom of the glass before you pour it, but I've really never tried it myself.’ - Daniel Mason (Watch the complete video ‘Busting Wine Myths with Top Sommeliers | Daniel Mason’ )
Despite the enduring popularity of fizzy wine, the industry is not without its challenges. One major issue it faces is climate change. Changes in weather patterns and increasing temperatures can affect grape quality and production. This can impact the overall quality and quantity of sparkling wine produced, making it a challenge for wineries to maintain consistent production.
Overall, however, the market for fizzy wine is still relevant. Its versatility, association with celebration and luxury, and constant innovation ensure that it remains a popular beverage choice. With new producers entering the market and existing producers experimenting with new techniques and flavors, there is sure to be something for everyone in the world of fizzy wine.
‘One of the secrets about Napa valley is that it takes a lot of champagne to make great wine around here’ - Bryan McCall ( Watch the complete video ‘Busting Wine Myths with Top Sommeliers | Bryan McCall’ )
Written by Rasika Mahajan, Beverage Trade Network