Italian wineries entering the 2025 Sommeliers Choice Awards now have an exciting new incentive. The top-scoring Italian wine in the 2025 Sommeliers Choice Awards competition will be awarded an exclusive 30-minute consultation with Daisy Penzo, CEO of Tuscany Wines Import, one of the leading importers of Italian wines into the U.S. market. This valuable opportunity is designed to help wineries gain insights into navigating the competitive U.S. market and grow their presence in one of the world’s most lucrative wine markets.

A Special Opportunity with Daisy Penzo, CEO of Tuscany Wines Import

Daisy Penzo, the CEO of Tuscany Wines Import, brings decades of experience in successfully introducing Italian wines to the U.S. market. Specializing in fine Italian wines, her company is known for carefully curating a portfolio of wines that reflect Italy’s rich heritage and high-quality craftsmanship.

The top-scoring Italian winery will have the exclusive opportunity to consult directly with Penzo, gaining crucial insights into the U.S. market, distribution channels, consumer trends, and how to position its brand for success. Tuscany Wines Import is a key player in helping Italian wines reach U.S. consumers, making this consultation a unique opportunity for Italian wineries looking to expand internationally.

Daisy Penzo, founder and CEO of Tuscany Wines Import, is stepping into the role of Regional and Category Ambassador at the Sommeliers Choice Awards 2025! 

Born in Rome and raised in Florida, Daisy’s lifelong passion for Italian wines is evident in her dedication to connecting small, family-owned vineyards from Italy to U.S. consumers. Following her father’s legacy, she founded Tuscany Wines Import in 2020, curating unique, terroir-driven wines that tell rich stories. Discover more about Daisy’s inspiring journey and her vision for promoting Italian wines in our latest article.

Her role as a Sommeliers Choice Awards ambassador for Italy is to grow awareness of Italian wines in the USA and help Italian wineries navigate the complex US drinks market.

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About the Sommeliers Choice Awards

The Sommeliers Choice Awards is a renowned global wine competition judged by top-tier sommeliers, wine directors, and restaurant buyers. Wines are evaluated based on quality, value, and packaging—criteria that are vital for wines to succeed in the highly competitive on-premise market. Winning a medal at this prestigious event not only raises a wine’s profile but also opens doors to opportunities for growth and distribution.

For Italian wineries, entering the Sommeliers Choice Awards is a direct path to gaining valuable exposure in the U.S. market. Now, with the added benefit of a free consultation with a leading U.S. importer, wineries have even more reason to showcase their best wines.

Why Enter the 2025 Sommeliers Choice Awards?

Italian wineries should seize this chance to enter the 2025 Sommeliers Choice Awards to benefit from:

a) Exclusive U.S. Market Insight: The top-scoring Italian winery will receive personalized advice from a leading U.S. importer on how to navigate the complexities of the American wine market.

b) Increased Visibility in the On-Premise Market: Winning a medal at the Sommeliers Choice Awards positions your wine in front of sommeliers, wine buyers, and key decision-makers in the hospitality industry. This can lead to increased listings in top U.S. restaurants and bars.

c) Global Recognition: The competition is internationally recognized for identifying wines that excel in quality, value, and packaging, providing winners with a global platform for exposure.

d) Expert Evaluation: The judging panel is made up of sommeliers and buyers who evaluate wines as they would for their own wine lists, ensuring the winners are aligned with the needs of the on-premise sector.

Daisy Penzo, CEO of Tuscany Wines Import

About Tuscany Wines Import

Tuscany Wines Import is a premier importer of Italian wines to the United States, dedicated to bringing authentic, artisanal Italian wines to American consumers. With a focus on family-owned wineries and traditional winemaking practices, Tuscany Wines Import has earned a reputation for its high-quality portfolio and commitment to excellence. The company works closely with U.S. retailers, distributors, and restaurants to ensure Italian wines reach the right audience, making it a trusted partner for wineries looking to grow in the U.S.

How to Enter the 2025 Sommeliers Choice Awards

To participate in the 2025 Sommeliers Choice Awards and compete for this exclusive consultation with Daisy Penzo, Italian wineries are encouraged to submit their wines for consideration. This opportunity not only offers valuable recognition but also provides practical insights on how to successfully enter and thrive in the U.S. wine market.

Don’t miss the chance to win a free consultation with Daisy Penzo, CEO of Tuscany Wines Import, and take your wine brand to the next level in the U.S. market!

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