Sid Patel, CEO of Beverage Trade Network and Sommeliers Choice Awards, sits down with DJ Howard, Sommelier at City Winery Chicago, to explore one of the most innovative urban winery concepts in the United States.

City Winery Chicago is the first fully functional winery in the city, producing its own wines on site while also operating as a live music venue, restaurant, private event space, and wine club hub.

The conversation dives into the business model behind City Winery, including wine on tap margins, membership programs, private events, weddings, concerts, and how multiple revenue streams create a dynamic hospitality ecosystem.

If you are a winery, hospitality operator, sommelier, or wine brand looking to improve consumer engagement, build better margins, or integrate experiences with wine, this conversation is packed with practical, real world insights.