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These are the new critics. Find the influencer that has got the attention of your customer demographic and you have a chance. That’s our no # 1 marketing tip for wineries to double down on. Here is a list of top wine influencers that have a good loyal following on Instagram & Twitter.
(Listing in no particular order)
The Wine Wankers are the Sydney based bloggers who love talking about wine through social media. Their central theme of writing is usually humor. According to the urban dictionary, the definition of wine wanker is “somebody who drinks wine pretentiously in the company of others to show off their knowledge and try to make other people feel inferior.” Conrad & Drew, owners of Wine Wankers spend a lot of time traveling the wine world thus having a large international base.
Jancis Robinson is one of the top wine influencers and the editor of the book The Oxford Companion to Wine. She is also a wine judge & a reviewer. She travels all over the world to explore different wines and talks about them on her website and social media platforms.
Julien Miquel has more than 10 years of experience in winemaking. His current project is the Social Vignerons website on which he shares various content of the world of wine like interviews, wine & food pairings, infographics, etc. In 2015, it was awarded as the Best New Wine Blog by the Wine Blogs Awards.
Jon Thorsen aka The Reverse Wine Snob is a wine enthusiast with an open mind and a reasonable budget. This wine blogger is focused on everyday wine drinkers that buy wine for relaxed enjoyment. He had the opportunity to travel to various wine regions like California, Spain, Italy, France, Virginia, Argentina, and Slovenia. Currently,
Jessica Altieri is certified as a Water Sommelier and the host of “Wine Conversations with Jessica Altieri” on the revolVer Podcast platform. She helps wine brands, wine PR firms, and wine lifestyle brands position their products in front of targeted audiences to promote engagement, brand awareness, and sales by creating dynamic social media lifestyle campaigns as well as live events and promotions. She works with Winemakers, Retail Executives, Marketing & PR Executives and also with Wine lifestyle partners- hotels, fashion & travel.
Kelly Mitchell is an award-winning Napa Valley Journalist who loves to explore scores of wine varietals across the globe. She runs her own website The Wine Siren where she shares the stories of wine creators, farmers, winemakers & artisans. She travels a lot and gains more knowledge of wine-making techniques and varietals.
Carolyn Evans Hammond is a London-trained sommelier and an internationally-recognized opinion leader in the world of wine. She is a two-time bestselling wine book author, the wine columnist for The Toronto Star, and a freelance journalist. She also conducts private and public wine tours and tutored tastings. Carolyn spends much of her time tasting, judging wine, and meeting with winemakers to keep up with the industry. Her book Good Better Best Wines, 2nd edition was published in 2018. It is a No-nonsense guide for those who want to enjoy affordable yet good wines. This book will help you find great value for wines that won’t be heavy on your pockets.
Jeff Kralik started the blog the drunken cyclist in 2012. During summer, he used to explore various wine regions like the Loire Valley, Burgundy, Provence, Alsace, Bordeaux, the Dordogne, the Jura, and Champagne. He was fascinated by history, culture, tradition & stories of the producers. His blogs feature wineries, recipes, details of retailers, and various other fun articles.
Tim Atkin is a UK based wine writer having more than 33 years of experience in the wine industry. He is also one of the top Master of Wine & Wine Critic in the world. He travels the world to visit various wine regions and meet producers of wine to gain insights about the wine-growing areas of their country. Along with writing for his own website, he also writes for various magazines like Harpers, Decanter, Gourmet Traveller Wine, Jamie Magazine and Imbibe.
Julie Brosterman is the co-founder of Women & Wine Team. They create dynamic content/ promos/ events & social media strategy to reach a large audience base. They have their own Color of Wine App on which they share various content related to wine.
Jamie Goode is a London-based wine critic, blogger, author and columnist having a background in Ph.D. in plant biology. He launched his website wineaorak.com which shares various content like food & wine, wine travel, photographs, book reviews, tasting notes, etc.
Luiz Alberto is a Boston based blogger & the founder of the editorial Wine Hub as well as the #WineLover online community. He judges international wine competitions and uses social media to share his passion for wine. The Wine Hub features various content related to Wine & Food, Wine Tasting, etc. It has also various blogs related to wines.
Joey Casco has a website TheWineStalker.net on which he writes contents like educational long reads, smaller post, original memes, recipes & a lot of wine reviews. Except for blogging Joey also loves teaching people about wine. One day he wishes to be a wine educator.
Alder Yarrow is a California based US wine & restaurant blogger. His wine blog Vinography is one of the highly famous websites. It has various content which features Wine Reviews, Restaurant reviews, Book reviews, Wine news, images, etc. He is considered one of the top 20 influencers on social media.
Cathrine Todd is a New York-based wine blogger who runs her wine blog called Dame Wine. She is a WSET Diploma graduate and now a freelancer. Earlier she spent many years selling various wines from around the world in the Manhattan market. She likes to travel to lots of interesting food/wine destinations as often as possible.
Michelle Williams is a Texas-based freelance writer & is a WSET Level 3 Advanced certified. She has her own wine blog website called the Rocking Red Blog. She writes about wine, food & travel. Most of her work appears in Snooth, The Daily Meal, USA Today’s 10Best Eat Sip Trip, Basil & Salt Magazine, Food Wine Travel Magazine, Plano Profile Magazine & Casa Life Magazine. She is considered one of the top 15 most influential person in wine. She travels globally to experience wine regions in the first hand.
Liz Palmer is a wine journalist & founder of Up social Wine & Spirits Agency. Her articles have appeared in the top magazines like Forbes, Huffington Post, China Wine News, Wine Picker Magazine, Beauty & The Bull Magazine, Heart Business Journal and more. She has served as a judge for the 2013-2017 Global Traveler’s Wines on the Wing airline wine competition. In 2017, she was also appointed Dame Chevalier de L’Ordre des Coteaux de Champagne.
Marilena Barbera is a winegrower who is based in Sicily. She pursued her law degree from international law in Florence & her masters in tax & financial planning in Verona. She fell in love with winemaking while she was working at her family business, Cantine Barbera. She is fond of traveling.
Meg Maker launched Terroir Review, a journal about nature, culture, food, wine & place. This journal features writing, wine reviews, other writers, photographers, and artists—to share their perspective and expertise. Meg travels extensively to taste with producers & hear their stories. Her work has been appreciated in The New York Times, Daily Beast, Brain Pickings, BuzzFeed & more.
Dusan Jelic owns Wines of Balkan, a digital wine marketing company which share relevant vinous information and connect wine lovers from all over the world. The ultimate goal is to turn wines of Balkans into a strong regional brand, genuinely respected in the world of wine lovers of all colors and from all walks of life.
Katherine Cole is a Harvard graduate and an executive producer of The Four Top, a national food-and-beverage podcast. She is also the Communications Director at Vin Agency, brand design and creative firm serving the fine wine and craft beverage industry. She is featured in a documentary American Wine Story and has also contributed to national and international food and wine publications.