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Sommeliers Choice Awards launches Shelf talkers and Tasting notes for entrants

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05/01/2021 Entrants will be able to get detailed feedback which will allow them to see how their wines fared in terms of value and package especially when it comes to the on-premise sector.

The big lesson from 2020 is whilst we have mostly been restricted about what we can do, particularly in terms of traveling, and holding live events and tastings, it has not been an excuse to stand still. Here’s how the Sommeliers Choice Awards has brushed itself down and come back for its 2021 awards with a host of new initiatives to take the event to the next level.

3rd Annual Sommeliers Choice Awards is set to take place in May 2021 in San Francisco, USA. With an aim to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a captivating addition to a wine list, ace sommeliers and top-notch wine buyers and wine directors will be gathering in San Francisco on 16 May 2021 to judge the best wines within the industry.

Sommeliers Choice Awards is pleased to roll out shelf talker templates in the entrant zone and also on the winner's page along with the certificates. Entrants will now get tasting notes, shelf talker templates with tasting notes and scores breakdown in my account zone. This year's entrants can now go into their account and see their tasting notes which is a unified tasting note summarized by the organizer directly from the judges.

Entrants will be able to get detailed feedback which will allow them to see how their wines fared in terms of value and package especially when it comes to the on-premise sector. Entrants will get ready to use templates that they can email their retailers and distributors for free. Here’s an example of Sidewood Pinot Noir shelf talker.

                                                           View 2020 winners and download shelf talkers here

The Sommeliers Choice Awards was first introduced in 2018 to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list. The judging panel of the Sommeliers Choice Awards in San Francisco will consist entirely of top sommeliers, on-premise wine buyers, and wine directors at U.S. restaurants, bars, pubs, and clubs. Medals will be awarded to those wines that meet very specific judging criteria, with a goal of identifying wines that should become additions to the restaurant wine lists. Wines will be judged according to criteria such as how well they pair with food items in addition to their overall versatility and other factors like Typicity, Pricing, Quality, and Package.

Submission is now open for the 2021 Sommeliers Choice Awards. Brands can take advantage of the early bird pricing that is on till February 04, 2021, and get savings on the entry fee.
 

Enter your wines today and grow your on-premise presence. Early bird pricing ends soon.