Winning bottles from the 2019 Sommelier’s Choice Awards will be showcased at the 5th edition of USA Trade Tasting (USATT), which takes place annually in New York. 

Wines entered in the 2019 Sommeliers Choice Awards were tasted and assessed by over twenty wine industry professionals. The judging panel of the Sommeliers Choice Awards consisted entirely of top sommeliers, wine directors and on-premise buyers at U.S. restaurants, bars, pubs, and clubs. 

Learn more about Top 100 On-Premise Wines.

What is USATT?

USATT is an annual trade show that brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help all alco-bev professionals and brands to grow their bottom line.

It is one of the largest industry meeting and networking opportunity for professionals of viticulture, production, and trade. For wine, spirits, and beer suppliers looking to grow their distribution in the USA, USATT is the perfect platform to connect with importers, distributors, and retailers. 

Why is being showcased at USATT beneficial for my wine?

The US beverage market is a large one, and a very important one globally. Getting into the US alco-bev market is said to be a main goal for a lot of wine brands, however, finding your way into the ever-growing US market is a tough task. 

Due to the three-tier distribution system in the US (supplier/producer - distributor - retailer), it’s very hard to get your wines straight on the racks of on-premise establishments and retail stores. This is where USATT steps in and saves the day.

Showcasing your wine at USATT means that your wine will be seen and tasted by over 2000 buyers across the United States, including importers, distributors, and retailers. Look at it this way, if your wine is placed in front of buyers across the United States, and they taste it, and they end up liking it - then you might just have a deal coming your way, and you wouldn’t have to go through the extra effort of googling thousands of importers, distributors, and retailers who would be the right one to carry your wine. 

If your wine grabbed a medal at the 2019 Sommelier’s Choice Awards, then get ready for it to be tasted by buyers across the United States at 2020 USATT.

What is Sommelier’s Choice Awards?

Sommeliers Choice Awards is the ultimate wine competition which aims to provide on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list. 

An all star judging panel consisting of leading sommeliers, on-premise wine buyers, wine directors at the U.S. restaurants, bars, pubs, and clubs gather in San Francisco to judge wines coming from across the globe. Wines are judged on the basis of: Food Parability, Typicity, Value, Quality, and Package. 

Medals are awarded to those wines that meet very specific judging criteria, with a goal of identifying wines that should become additions to restaurant wine lists. 

Benefits of a SCA Medal

Results to go to 50,000+ trade professionals in the USA in the Beverage Trade Network community,  20,000+ Sommeliers and On-Premise Wine Buyers of USA, and 2000+ wine importers and distributors in the USA.

Press awareness among media partners of the Sommeliers Choice Awards, BTN news, Sommelier Business, and Bevroute News, and winners will receive all year round social media promotion.

Top 100 winners at SCA will be included in the Top 100 On-Premise wines list

Winners will be given an opportunity to be showcased at USA Trade Tasting in New York, and the IBWSS San Francisco

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Sommeliers Choice Awards medal would be:

• Brand Deck
• Sell Sheet
• Shelf Talkers
• Case Cards
• Bottle Neckers

International and Domestic Submission Deadline (Special Pricing): January 31, 2020

Click here to check out How To Enter, and submit your wines NOW. 

About the organizers

Beverage Trade Network is a leading platform helping beverage professionals connect with peers and better understand the global business landscape will lead to overall long term growth of the independent alcohol beverage industry. Along with Sommelier’s Choice Awards, BTN has also organized other successful competitions such as London Wine Competition, London Spirits Competition, London Beer Competition, China Wine Competition, and Bartender’s Spirits Awards. BTN also owns BevRoute, a magazine for Importers and Distributors and runs a lineup of trade shows around the world which includes USA Trade Tasting in New York, IBWSS UK in London and IBWSS China in Shanghai,  IBWSS USA in San Francisco, Cannabis Drinks Expo and are also the organizers of the upcoming Cannabis Food Show.