In this episode of Inside the Drinks Business, Sid Patel, CEO of Beverage Trade Network, visits the stunning Sonoma County Winegrowers office, located amidst the beautiful vineyards of Sonoma County.

Sid sits down with Karissa Kruse, CEO & President of Sonoma County Winegrowers, for an insightful conversation about the association’s initiatives.

Karissa takes viewers on a tour of the picturesque location and shares how Sonoma County Winegrowers support local wineries through education, resources, and advocacy. She also highlights their groundbreaking commitment to sustainability, detailing how they’re driving sustainable practices across vineyards, businesses, and the broader community.

This episode is a must-watch for wine enthusiasts, industry professionals, and anyone passionate about sustainability in wine production. Dive into the heart of Sonoma County’s wine culture and learn how this organization is shaping the future of the industry.