In this conversation, Sid Patel, CEO of Beverage Trade Network and Sommeliers Choice Awards, sits down with Ian Louisignau, Director of Sales & Marketing at Maverick Wine Company, to discuss what wine producers need to understand to build stronger distributor relationships and grow in the U.S. market in 2026.

Ian shares practical insights on working effectively with distributors, supporting sales teams, building strong partnerships, and creating the right conditions for long-term growth.