In this webinar, organised and hosted by Sommeliers Choice Awards, we explore the wine styles gaining momentum, the hospitality channels driving sales and the changing consumer occasions creating new opportunities for wine brands.

In this webinar, we explore:

- Which wine categories are trending and gaining popularity in the U.S.?

- Which on-premise channels and hospitality settings are creating growth opportunities?

- How are changing consumer occasions influencing wine sales?

- Which hospitality concepts are opening new opportunities for wine brands?

For wine producers looking to grow in the U.S. market, understanding how on-premise buyers evaluate wines is essential. Discover how to position your wines for the right menus, occasions and consumers, build stronger buyer relationships and secure meaningful placements across the U.S. hospitality industry.