Congratulations on your win at the Sommeliers Choice Awards 2021 – one of the world's most relevant wine competitions. Now it's time to showcase your success and boost your winning wine sales.

Winning an award at an international wine competition such as the Sommeliers Choice Awards clearly demonstrates to the trade how well the wine will be perceived in the market and give the trade a strong indicator to stock that wine. It will also allow the trade to hand-sell your wine to their end consumer with increased confidence as the wine was assessed on the merits of its value, package, and quality.

Winning an award at the Sommeliers Choice Awards is just the first step, Here, we will provide you with the insights and tools to leverage your victory and make the most of your win at the 2021 Sommeliers Choice Awards.

1. Branding and Marketing:

Make sure your bottles and marketing stand out with Sommeliers Choice Awards bottle stickers. Get your SCA bottle stickers here.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Sommeliers Choice Awards medal would be:

• Brand Deck

• Sell Sheet

• Shelf Talkers

• Case Cards

• Bottle Neckers

2. Press Template by Sommeliers Choice Awards

Use our Press Template to create your own press release. Send it to your distributors, importers, retailers, and end consumers.

3. Winners to get awareness among consumers in the USA

Stories of winning brands featuring the winery, winemaker, and the brands shall be picked up by the editors at Los Angeles Drinks Guide, New York Drinks Guide, San Francisco Drinks Guide, and Chicago Drinks Guide invaluable resources for wine consumers in major cities in the USA, via the Beverage Trade Network.

4. Show off at Trade Tastings

Show the on-trade you mean business at generic tastings by displaying the easily recognizable logo prominently.

5. Use Medals On Social Media

You can display your Sommeliers Choice Awards winning medals on your social media pages to grab the attention of your consumers directly and involve them in your achievements.

6. Place your Sommeliers Choice Awards medal on your inventory

The easiest way to reach the masses with the news of your achievement and score is to place the medal stickers on each unit of your outgoing inventory. Just imagine retail shelves all over with your bottles standing out from the rest because of your latest victory at the Sommeliers Choice Awards.

7. Use in email signatures

You can download the digital version of your medal sticker here. Use these stickers in your email signature for the added flair. Let your buyers and suppliers know that you provide the optimum Quality, Value for Money, and Packaging, as reviewed by the leading Sommeliers and trade buyers in the USA.

8. Point of Sale display

Whether it is your own website or your local brick-and-mortar retailer, Point of Sale displays have been known to work for years and it is not going to lose its charm anytime soon. Leverage these points of sale by showcasing your victory at the latest Sommeliers Choice Awards to entice your customers to try out your offering.

9. Tell the World.

This may seem obvious but it works. Do a blog post listing your successes, a news release for your regular clients, and suggest that your generic body do the same. Include the results in your customer newsletters, place the news prominently on your website. Send us your press release and we will send it to our media partners and also post it on Beverage Trade Network, SommelierBusiness.com, and BevRoute.

Other articles that you might find interesting

• Submissions are now open with Super Early Bird pricing

• Why the Sommeliers Choice Awards is so valuable for wine-lovers

• Sommeliers Choice Awards launches Shelf talkers and Tasting notes for entrants