Super Early Bird Ends
December 10, 2020
April 23, 2021
2021 Judging Date
May 16, 2021
Following the current scenario caused by COVID19 and keeping the safety of our judges and staff in mind, it was decided to postpone Sommeliers Choice Awards to August 12, 2020.
Now is the time to enter your wines as Registration closes on July 20, 2020
Sommeliers Choice Awards is focused towards the needs of the U.S. on-premise establishments such as restaurants, bars, pubs and clubs and is the only competition of its kind that is judged solely by Master Sommeliers, Master of Wine, Wine Directors and leading On-Premise Wine Buyers.
Medals and awards earned in this competition will provide a valuable benchmark for the industry and will be helpful in determining which wine brands should appear on the shelf of the on-premise sector around the world. As a result, the Sommeliers Choice Awards will present a unique opportunity to get in front of a hard-to-reach crowd, it’ll also help in raising the profile of both domestic and international wine brands.
All wines in the Sommeliers Choice Awards are judged by experts only; the experts who are involved in direct commercial buying activities for selling wines to the consumers. They are the professional wine buyer who selects wine every day to go on the shelves of the restaurants, hotels, supermarkets and wine stores.
View judges here.
All wines are scored on a 100-point scale, and the highest-scoring wines receive Double Gold (96+ points), Gold (90-95 points), Silver (80-89 points) and Bronze (70-79 points) medals. In addition, the top wine in each major category receives an award. Medals will be awarded to those wines that stands apart and meets the judging criteria with a goal of identifying which wine brand should become addition to the restaurant.
View awards here.
Here’s how the wine will be judged:
The competition will provide independent and honest reviews of all wine entered into competition. Each wine brand will be scored based on:
The wines will be:
- Initially be tasted blind to determine its quality, food parability and typicity. Judges will write down the price based on their assessment to late evaluate the value score.
- Judges will then determine the package and value score of the wine once they are revealed with actual price and shown the package. The package will be judged for the on-premise considering factors like label design and information, closure, and overall look.
- The judges can discuss the wine as a whole to help allocate scores in the five judging areas however each judge will give the wine its own score and the average will be taken as the final score.
If you are looking to sell more wines within the U.S. on-premise channel and gain valuable recognition for your wine brand, there is no better place than the upcoming Sommeliers Choice Awards.
So, what are you waiting for? Hurry and enter your wines now!