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Jesse Hiney

General Manager at ROANOKE HOSPITALITY, LLC

With over 25 years of experience in hospitality, Jesse Hiney brings a rare blend of operational excellence and deep wine expertise to the table. He currently serves as General Manager of Roanoke Hospitality, LLC , where he has revitalized both service culture and the beverage program, elevating standards to the highest level.

Jesse holds an Advanced Certification from the Wine & Spirits Education Trust and is a Certified Sommelier through the Court of Master Sommeliers. His passion for wine education, guest experience, and leadership has defined a career spent managing top-tier restaurants across Chicago, Washington D.C., and beyond. Known for his intuitive palate and deep knowledge of Italian wines, Jesse is a trusted authority and mentor in the sommelier community.

Meet the other judges

Serafin Alvarado MS

Master Sommelier and Director of Wine Education at Southern Glazer’s Wine & Spirits

Jennifer Huether MS

Master Sommelier & Dip WSET, Director of Education, Southern Glazer's Wine & Spirits, Nevada