In this episode, Malvika Patel, Editor and VP at Beverage Trade Network, sits down with Will Parsons, Vice President and Global Portfolio Manager at Parsons Fine Imports, for a deep dive into the art and strategy of building a global wine portfolio.

With a strong focus on Georgian wines and their unique, lesser-known grape varieties, Will shares how he’s helping introduce these distinctive wines to the U.S. market. He discusses the fine balance between quality, consumer trends, and market demand and how importers can connect winemakers with both sommeliers and consumers in meaningful ways.

In This Video, you’ll Learn:

- How importers identify wines that appeal to both sommeliers and U.S. consumers

- The growing potential of Georgian wines in international markets

- How to balance tradition, quality, and innovation when curating a portfolio

- Why long-term winery partnerships are essential for sustained success

- The role of Sommeliers Choice Awards in guiding the trade