In this insightful episode, Malvika Patel, Editor and VP at Beverage Trade Network, sits down with Sandra Gomes Rocha, CEO and Co-Founder of Diniz Cellars, to explore what it truly takes to build a successful wine importing business.

Specializing in Portuguese wines, Sandra shares her personal journey — from what inspired her to launch Diniz Cellars to the biggest challenges she’s faced in establishing her brand in a competitive market. She opens up about how she curates her portfolio, what makes a wine stand out, and how she balances the needs of both trade professionals and everyday consumers.

Sandra also discusses her role as a judge at the Sommeliers Choice Awards, offering insights into the qualities she looks for when evaluating wines and how the competition helps sommeliers and buyers make better decisions behind the bar and on the wine list.

In This Conversation, You’ll Learn:

- The real challenges and rewards of starting a wine importing business

- How to identify standout wines for your portfolio

- Ways to ensure imported wines connect with both trade and consumers

- What judges look for at the Sommeliers Choice Awards

- How wine competitions influence buying decisions in hospitality

Whether you’re an aspiring importer, wine professional, or enthusiast of Portuguese wines, this episode offers valuable lessons on business, taste, and strategy in the world of wine.