Insights

How Wine Sales Reps Can Win New Restaurant & Bar Openings in 2026

08/04/2026 | Stop Selling Wine. Start Building Programs That Sell It For You.

Insights

Looking Beyond the ‘Value for Money’ Appeal of South African Wines

13/02/2026 | Peter Andrews of Culture Wine Co. explains why site-driven Chenin Blanc, Syrah and reimagined Pinotage are capable of dominating Michelin lists and by-the-glass programs, only if sellers reposition beyond the “value” trap

Insights

Multi-Unit Hospitality Group Buyers to Watch in 2026

20/01/2026 | Here's a list of buyers who decide what gets poured at scale

Insights

The Hack to Marketing Wine in the Digital Age

16/01/2026 | Here's the complete lowdown on how and why wine must shift from education to connection, relevance, and lifestyle integration to compete in a crowded, price-sensitive market

Insights

Tasting Notes Decoded: Understanding Judges' Comments on Top Wines

19/11/2025 | Unlock the secrets behind judges' tasting notes to elevate your wine knowledge and production techniques.

Insights

Emerging Wine Regions to Watch in 2026 — As Selected by Top U.S. Sommeliers

04/11/2025 | Top U.S. sommeliers reveal the wine regions set to captivate the world in 2026 — where authenticity, value, and a true sense of place define the next wave of discovery.

Insights

Meet the Expert: Sandra Gomes Rocha Joins the Sommeliers Choice Awards 2026

03/09/2025 | The Sommeliers Choice Awards (SCA) is delighted to welcome Sandra Gomes Rocha, CSW, MBA, as an Expert for Portuguese Wines in the 2026 edition. 

Insights

How to Create a Regional Wine List that Customers will Love

29/08/2025 | Crafting a winning wine list can be puzzling, here's everything you need to take care of.

Insights

What Makes the Sommeliers' Choice Awards Unique?

14/08/2025 | Inside the Only Wine Competition Designed and Judged by Top On-Premise Experts, Reflecting Real-World Hospitality Decisions

Insights

How Playful Wine Labels Influence Consumer Choice

16/06/2025 | From witty names to relatable storytelling, wine brands win younger consumers by making labels feel more personal, fun, and approachable.